5 Actionable Tips To Protect Your Site From Google’s Algorithm Updates

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The constant changes to how Google ranks search results means you need to take steps to protect your site from Google’s algorithm updates. Instead of searching for quick fixes and following the latest trends, it is best to elevate and take a long-term approach to your search engine marketing approach.

How to Protect your Site from Google’s Algorithmic Changes

Content IS King, like forever. So, content on your site needs to be relevant and contain your targeted keywords.

The web is changing. People are over-saturated with low-quality content and are now looking for highly informative, highly engaging content.

Additionally, they are now becoming visual consumers and want their information and news to be delivered with lots of eye candy and multi-media.

So instead of churning out lots of low-quality articles or descriptions, focus on creating a few high-quality pieces with a variety of media that your audience will genuinely value.

1. Remove Unnecessary Web Pages

When searching your site on Google click on the link that is at the bottom of the last page to see omitted search results. This results list can show you duplicate content you need to remove.

Make sure you clean up all 404’s and if you have pages that have moved, use 301 redirects from the old pages to the new pages.

2. Check for Duplicate Content

Google does not like to see too much duplicate content, or it can penalize your site in search results. Use a plagiarism checking tool such as Copyscape or Grammarly to determine if you have duplicate content indexed.

Perhaps others are stealing your content, or your shopping cart is creating multiple pages. If this is the case, you can add canonical tags to indicate to Google what is the primary URL for each of the pages.

3. Create an Account with Google’s Webmaster Tools

GWT will allow you to see how Google is indexing your site, set your primary URL, see 404’s and other crawling errors, etc.

4. Promote on Social Media

Social Engagement is now a ranking factor with Google. The engines are trending towards seeing all users as content publishers via their social channels and are tracking how a user engages with sites.

Pages that get more likes on Facebook re-tweeted and +1’ed will rank better. Create active social channels where you are engaging with others and encouraging others to participate with your content.

In the long-term, creating active channels will help you with the popularity contest that has become SEO, and will keep your site performing well.

5. Check All Your Website Backlinks

Links to your website or web pages that are added from questionable sites can harm the ranking of your site on Google.

Use tools such as “” to look at your backlinks and see which ones are “toxic.”

Once you have identified toxic backlinks, start a campaign whereby you contact those sites owners and request them to remove links to your site.

Additional Tips:

  • Try to keep users on your site as long as possible to reduce the page bounce rate.
  • Use plugins where your users are shown other relevant pages so they will read more than one page.
  • Establish an editorial content and publish content consistently. Try to create multimedia content at least once a month: Infographics, videos, webinars, white papers, and tutorials. Invite contributors so you can gain content from other sources.
  • Most importantly, stay clear of buying links, blog link networks, and other link schemes. It is better to build links slowly and surely than to accrue penalties that can be impossible to remove.

Slow and steady wins the race!

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